Apple unveils the folding iPhone Duo, iPhone 18 Pro, and new Apple Watches
The following report was written by Gemini AI and reviewed by an editor at Sypnotix.
First major product launch under new CEO John Ternus introduces the most significant change to the iPhone since 2007.
CUPERTINO, Calif. — September 9, 2026 — Today, at the highly anticipated "Surprise and shine" event held at Apple Park, Apple announced a groundbreaking lineup of new products. The keynote marked a historic leadership moment for the technology giant as John Ternus, who succeeded Tim Cook as CEO on September 1, 2026, led his first major product presentation.
The iPhone Duo: Redefining the Smartphone Experience
Taking center stage was the unveiling of the iPhone Duo, Apple's first-ever foldable smartphone. Combining the portability of an iPhone with the expansive experience of an iPad, the device opens like a passport to double its screen size. When fully opened, it boasts the largest phone display Apple has ever created, while also serving as the company's thinnest iPhone.
“iPhone Duo brings an entirely new design while preserving everything you love from an iPhone,” CEO John Ternus stated during the event. The iPhone Duo will start at $1,999. It will be available for purchase starting on October 23.
iPhone 18 Pro and iPhone 18 Pro Max: A Massive Leap Forward
Apple also expanded its flagship lineup with the new iPhone 18 Pro and iPhone 18 Pro Max. The models start at $1,199 and $1,299 respectively. These devices are powered by the highly anticipated A20 Pro chip, which is built on an advanced 2nm process to deliver higher performance and better power efficiency.
Key features of the iPhone 18 Pro series include:
The new models represent a massive leap in battery life
The iPhone 18 Pro Max delivers 45 hours of battery life
The iPhone 18 Pro offers 36 hours of battery life
Apple heavily emphasized its new AI capabilities by introducing "Siri AI"
This AI feature seamlessly works with over 300,000 third-party apps
The iPhone 18 Pro Max features a 6.9-inch LTPO+ OLED display
It includes a new 48MP variable-aperture main camera
This camera allows the device to adjust the amount of light entering the lens depending on the conditions
Apple Watch Series 12 and Ultra 4: The Next Era of Wearable AI
Rounding out the hardware announcements, Apple introduced the Apple Watch Series 12 and Apple Watch Ultra 4. Pitched as some of the most advanced health and fitness sensing wearables, the new watches are heavily integrated with several new artificial intelligence features . A standout addition is "Audio Intelligence," an AI-driven tool meant to enable the watch to record ambient conversations throughout the day .
