Made by Google event unveils the Pixel 10 line
The following report on the Made By Google '25 event was written by Gemini AI and reviewed by an editor at Sypnotix.
NEW YORK – At its annual "Made by Google" event in Brooklyn, Google officially took the wraps off its highly anticipated Pixel 10 series, a lineup that represents the company's most ambitious push yet into on-device AI and computational photography. The new phones, including the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold, are powered by the new Tensor G5 chip, promising a significant leap in performance and intelligence.
The Star of the Show: The Tensor G5 Chip
The centerpiece of the new Pixel 10 line is the custom-designed Tensor G5 chip, fabricated on a 3nm process by TSMC. Google claims the new chip delivers a 34% faster CPU and a 60% more powerful Tensor Processing Unit (TPU) compared to its predecessor. This massive boost in processing power is dedicated to making on-device AI faster and more efficient. The Tensor G5 is the first chip to run the newest Gemini Nano model, enabling a host of new, proactive AI features that work seamlessly on the device itself.
A Camera System Reimagined with AI
Google has long been a leader in smartphone photography, and the Pixel 10 series doubles down on this strength with significant camera upgrades, both in hardware and software.
Pixel 10 Gets a Telephoto Lens: For the first time, the standard Pixel 10 model features a triple-camera system, adding a 10.8MP 5x optical telephoto lens. This brings a major hardware advantage to the base model, allowing users to capture high-quality, long-distance shots without needing to step up to a Pro model. The Pixel 10 also retains a 48MP main camera and a 13MP ultrawide.
Pro Models Elevate the Experience: The Pixel 10 Pro and Pixel 10 Pro XL feature a refined camera setup, including a 50MP main wide camera, a 48MP ultrawide, and a 48MP telephoto lens with 5x optical zoom. The Pro models introduce a new "Pro Res Zoom" feature, which uses generative AI to extend the zoom range to an astonishing 100x, with Google promising "astonishing" detail.
New AI Camera Features: The new AI-powered features are where the Pixel 10 truly shines. "Camera Coach" uses Gemini to provide real-time tips on composition and lighting, guiding users to take better photos. "Auto Best Take" is now fully automated, analyzing up to 150 frames to create the perfect group photo where everyone is smiling. Furthermore, Google Photos now allows users to "Ask Photos," enabling them to edit images simply by describing what they want to see, such as "remove the reflections on the window."
More Than Just a Camera Phone
The Pixel 10 series is packed with other notable improvements:
Display: The new phones feature Google's "Actua" and "Super Actua" displays with increased brightness, reaching a peak of up to 3,000 nits on the standard Pixel 10 and 3,300 nits on the Pro models.
Design and Durability: The phones feature a matte aluminum frame on the base model and a polished finish on the Pro models. They also introduce "Pixelsnap," a new magnetic system on the back of the phone, enabling Qi2 wireless charging and magnetic accessories similar to Apple's MagSafe.
Battery and Charging: The Pixel 10 sees a battery capacity increase to 4,970mAh, with the Pixel 10 Pro XL boasting a 5,200mAh battery and support for 45W fast charging.
Software and Security: All models ship with Android 16 and come with Google's commitment of 7 years of OS, security, and "Pixel Drop" updates. They also include new security hardware in the Tensor G5 and C2PA Content Credentials to ensure the authenticity of images.
Pricing and Availability
The Pixel 10 starts at the same price as its predecessor, at $799 for the 128GB model, while the Pixel 10 Pro begins at $999. The larger Pixel 10 Pro XL will start at $1,199. With a suite of powerful AI features, a refined camera system, and a focus on on-device intelligence, the Pixel 10 line aims to solidify its place as a top contender in the premium smartphone market.