Apple unveils new iPhone 17 Lineup
The following report on the Made By Apple '25 event was written by Gemini AI and reviewed by an editor at Sypnotix.
CUPERTINO, CA – Apple today officially announced the new iPhone 17 series at its highly anticipated "Awe-dropping" event, introducing a new model, significant design changes, and major camera and performance enhancements across the board. The new lineup, which includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, promises to redefine the user experience with advancements in display technology, processing power, and battery life.
A New Contender: The iPhone 17 Air
The most notable addition to the family is the all-new iPhone 17 Air, a device that lives up to its name by becoming the thinnest smartphone Apple has ever produced, at a mere 5.6mm thick. The iPhone 17 Air features a 6.5-inch display with ProMotion support and is powered by the new A19 processor. To achieve its ultra-slim profile, the iPhone 17 Air relies solely on eSIM technology, eliminating the physical SIM card slot. It sports a single 48MP rear camera and is positioned as a premium mid-tier option, starting at $999.
Pro Models Get a Redesign and Performance Boost
The iPhone 17 Pro and iPhone 17 Pro Max models have also received a significant overhaul. Both devices feature a redesigned rear camera system with a horizontal camera bar that spans the entire top of the device. In a surprising move, Apple has switched the Pro models from titanium to a lighter and more heat-dissipating aluminum frame, which is expected to address overheating issues. The Pro models are equipped with the new A19 Pro chipset and 12GB of RAM, providing a substantial performance leap. Camera improvements are a major focus, with the Pro models featuring a triple 48MP camera setup and an impressive 8x optical telephoto lens. The iPhone 17 Pro starts at $1,099, while the iPhone 17 Pro Max begins at $1,199.
Upgrades for the Standard iPhone 17
The base model iPhone 17 also received meaningful upgrades. It now features a slightly larger 6.3-inch display and, for the first time in a standard iPhone, includes ProMotion display technology for a smoother experience. The iPhone 17's camera system has been enhanced with a new 48MP main camera and a 48MP ultrawide camera, a significant jump from its predecessor. The front camera on all new models is a 24MP sensor that features a new Center Stage capability. The iPhone 17 starts at $799.
Pre-orders and Availability
Pre-orders for the new iPhone 17 lineup will begin on Friday, September 12, with general availability beginning a week later on Friday, September 19.
Key Features and Specs at a Glance:
iPhone 17: New 48MP dual-camera system, larger 6.3-inch ProMotion display, A19 chip, starting at $799.
iPhone 17 Air: Ultra-thin design, 6.6-inch ProMotion display, single 48MP rear camera, A19 chip, starting at $999.
iPhone 17 Pro & Pro Max: Redesigned camera bar, aluminum frame, A19 Pro chip with 12GB RAM, triple 48MP cameras with 8x optical zoom, starting at $1,099 and $1,199, respectively.
All Models: New 24MP front camera with Center Stage, improved battery life, and running on iOS 26.
